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After the FuelBand, What is Next for Nike?

 
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After the FuelBand, What is Next for Nike?
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randomize1211



Dołączył: 11 Gru 2014
Posty: 4

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After the FuelBand, What is Next for Nike?

First launched in early 2012, the nike air max 90 + FuelBand was the first fitness wearable to gain significant traction in the marketplace. However, after just two years of operations, Nike cut ties with the FuelBand earlier this year as the company shifted digital focus away from hardware and towards software.

What does this mean for the future? nike air max 2014 is not a technology company, but it saw wearables as a new way to engage with its consumers in a deeper and more meaningful way. A new means to the end of inspiring and innovating for all of its consumers. And just because the technology to do so doesn’t exist (yet) doesn’t mean that Nike is completely abandoning wearables – they are just refocusing.

As it shifts away from developing hardware, Nike will turn its attention to fitness tracking software (including the FuelBand app). More specifically, this spring, nike free will release a re-packaged platform for all its Nike+ services—like Running, Fuel, and Training—so that users can find everything in one interface.
As mentioned, the FuelBand was tremendous for motivation. But it was not able to track movements beyond walking, jogging, or running with much accuracy (this includes yoga, cycling, and strength training). The FuelBand also moved the needle in terms of money – the equipment division of Nike saw a near-20 percent increase in profits from 2011 to 2012, and much of that is owed to the early success of the FuelBand.

The wearables market has seen incredible growth over the past few years, particularly from companies such as Fitbit, Basis,nike free flyknit, and Jawbone. There is incredible competition and saturation in the marketplace right now, and the reason is obvious. The potential for success is nearly limitless. Technology can – and, to be frank, should – transform fitness completely over the next five years.
Czw Gru 11, 2014 07:28 Ogląda profil użytkownika Wyślij prywatną wiadomość
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Czw Gru 11, 2014 07:28
valenz
Weteran


Dołączył: 11 Maj 2018
Posty: 30473

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Pon Maj 21, 2018 18:17 Ogląda profil użytkownika Wyślij prywatną wiadomość
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Pon Maj 21, 2018 18:17
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