The Perfect Landing Page: Goals and Types

A landing page (landing page, also target page) is an interactive advertising booklet, one of the main tools of Internet marketing. In the most simplified scheme, they are created for a marketing and advertising campaign: the landing page collects traffic from advertisements to convert a visitor into a buyer. Let's consider the main tasks of landing pages, their types and factors that determine their effectiveness.

How is a landing page different from a regular page?
A landing page can be either a one-page site or part of a regular site, given that in the second case its design and structure differ from the standard template.

The well-thought-out structure and simplicity of the website development service landing page make it an effective sales tool. All landing page blocks are designed to show your sales offer face to face, answer possible visitor questions and cope with their doubts and objections and push them to the target action: send an application, register, subscribe to the newsletter, etc. There is nothing unnecessary or secondary on such a page, this is the main difference from a regular page on the site. Nothing should distract a potential client from why he visited the page.

Nothing extra: offer, call to action, illustration. All attention is on the conversion button
Landing is the entry point to the conversion chain. The structure of this chain, which takes the client from the entry point to the conclusion of the deal, determines the type and structure of the landing page. In one case, everything happens on the page itself, in the other, it is only the first link in the conversion sequence. The differences in landing types are determined by the tasks set. Let's consider the main types in more detail.

Types and purposes of landing pages
Lead Generator
The lead generator is designed to collect information about potential clients. Such a landing page is always supplied with a form that the potential client must fill out, indicating their full name, phone number, email, etc.

This is what a typical lead generator looks like
"End-to-end" landing page
Its task is to present the advantages of a product or service in the most convincing way and invite the visitor to go to the order page. Since different properties of your product (price, user characteristics, subjective value of the product) may be important for each type of potential clients, there can be many “end-to-end” landing pages, with a separate page for each segment of the target audience.

"Selling Page"
In fact, it is a one-page online store that provides detailed information about a product or service, reviews, guarantees and an order form. As a rule, the visitor either buys directly on this page or goes to a page with a payment form.

_________________
website development service